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Re-envisioning the visual intersection of Health, Education, and
Climate Action.
The brand repositioning proposal for Good Universe, a nonprofit that has influenced over one million people in India with menstrual health awareness and women's empowerment, now poised to broaden its scope to include climate action initiatives.
Area of work
Skills
Tools
Team
Industry
Branding,
Logo design,
Graphic Design,
Branding,
Vision Boarding,
Logo Design,
Animation,
Vision Boarding,
Notion,
Illustrator,
Photoshop
Rohitha
Remala
Design
Good Universe’s vision is to create a world where climate change, health, and gender equality are prioritized in sustainable development. They aim to mitigate the impacts of climate change, provide vulnerable communities with access to healthcare, education, and economic opportunities, and empower women and girls in marginalized communities to take leadership roles in addressing climate change and challenging gender inequalities
Outcomes
Developed a brand story and design assets - for visually representing Good Universe NGO. Went on to creating secondary logos and animations.
Challenges
Good Universe is an NGO who believes in spreading awareness is more important than idling providing kits. Their vision is to transform communities from within and hand hold them through out the adoption. And the challenge was to capture thier collective vision and apply it across all thier new verticals.
The primary goal of the organization's rebranding effort was to engage and attract volunteers from younger communities. They aimed to create a visual identity that was both impartial and welcoming, while also reflecting their core values of Integrity, Collaboration, and Empathy.
Primary Logo
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