Designing systems and services for AI in Healthcare
Methods
Design System,
UI Components,
User Research
Wireframing,
Prototyping,
High-Fidelity Protoypes,
User Testing,
Service Design
Roles
Designer
Midstream Health, is a healthcare procurement services company focused on helping health systems optimize sourcing and procurement. Its solutions span rebate management, managed care, and pharmacy procurement, streamlining complex purchasing processes and uncovering hidden savings opportunities across the healthcare supply chain. I led the product design strategy for the company’s core Rebates platform. My work focused on translating complex sourcing and contract workflows into a scalable, data-driven experience, shaping the product architecture, user flows, and service layers.
Team
Rohitha Remala,
Angela Chavez-Luna,
Kristine Mudd
Links
Role and Responsibilities
I joined the company as the first and only in-house designer, establishing the design foundation from the ground up — from product architecture to brand and demo systems. As the product matured and new verticals were introduced, I helped scale the function into a two-person design team, building processes that enabled faster iteration and cross-functional alignment across product, engineering, and sales.
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UI Design : Designed the core UI for the Rebates product, translating complex procurement workflows into intuitive, high-clarity interfaces. Focused on data visualization, usability, and consistency across the rebates, managed care, and pharmacy modules.
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Design System : Built and documented the company’s foundational design system, creating scalable components, typography, and color tokens ready for developer handoff. Established the visual and interaction guidelines that shaped all internal tools and customer-facing products.
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Sales Demos : Designed and prototyped interactive sales demos in Figma that illustrated end-to-end product capabilities, enabling the sales team to communicate value propositions clearly and accelerate enterprise onboarding.
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Brand Concepts : Developed two distinct brand identity concepts and accompanying product demos as part of an early-stage rebrand initiative — exploring visual direction, tone, and motion to align with the company’s AI-first positioning.
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Additional Responsibilities : Designed and developed the company’s first email-based insight service, which delivered weekly analytics and procurement insights to clients. Created SOPs for operational workflows, ensuring design-to-delivery consistency across marketing, product, and data teams.
Use Case and Design Implementation
Midstream was an early-stage startup introducing its first product offering to major health systems. The company’s core thesis centered on the idea that AI could meaningfully reduce sourcing costs and inefficiencies in procurement, contracting, and RFP processes — areas historically burdened by manual workflows, fragmented data, and supply-chain complexity.
Their business objective was clear: to leverage automation and intelligence to streamline how hospitals and health systems source and manage contracts, ultimately driving measurable cost savings and transparency in procurement.
I was tasked with translating this strategic thesis into a tangible end-to-end product offering — defining not only what the product should do, but how it should fit into the daily realities of sourcing teams and procurement officers. This required combining UI design, service design, and strategy to create a product that could be both operationally feasible and intuitively usable.
Over the first six months, my work involved rapid iteration, frequent stakeholder sessions, and close collaboration across design, engineering, and data teams to shape the product vision and execution.
October : Rebates Product Design
I started with a focused 6-week sprint to design the Rebates Product, defining its scope, core workflows, and user experience. This sprint laid the foundation for our sourcing ecosystem.
November : Email Service Launch
Building on early momentum, I helped conceptualize and launch the Email Service, expanding the product offering and improving how sourcing communications were handled end-to-end
December : Product Build & Engineering Collaboration
Transitioned from design to execution by collaborating closely with developers to bring the first version of the product to life. I worked through implementation feedback, design QA, and polish rounds.
January – February : User Research Sprint 1
Led the first user research sprint to uncover pain points and adjacent opportunities within the sourcing domain. The goal was to identify workflows that extended beyond rebates and could evolve into future product directions.
March : Design Exploration & Proposals
Synthesized research insights into design explorations and proposals, translating user feedback into actionable UI/UX concepts and new value propositions for sourcing teams.
April – May : Expanding the Product Scope
Introduced new workflows and additional products tailored for Managed Care and Pharmacy verticals, aligning feature expansion with real-world sourcing needs.
May – June : Design System & Sales Enablement
Built out the design system to ensure consistency across the growing suite of tools. Created interactive sales demos in Figma using advanced prototyping to help stakeholders and clients visualize future capabilities.
July – August : Rebates Revamp & AI Features
Returned to the Rebates product to redesign core flows with improved usability and data depth. Partnered with engineering to integrate AI-driven features for smarter workflow assistance.
September – October : Rebrand & Design System Scaling
Led the rebrand initiative and scaled the design system to accommodate new product lines and components. This phase unified visual language and ensured scalability across multiple business verticals.
Goal Statement
The Healthcare Procurement Intelligence Platform, an AI-driven SaaS product for health systems to manage sourcing, rebates, and pharmacy procurement, (what is the product)
will let procurement teams, financial analysts, and supply chain leaders automate rebate tracking, streamline contract visibility, and uncover savings opportunities through unified data intelligence, (perform action)
Which will reduce sourcing inefficiencies, improve financial transparency, and accelerate savings through automation, smart workflows, and data-driven insights.
(how?)
Design the core Rebates product, company-wide design system, and interactive prototypes for sales and engineering implementation, with success measured by design system adoption, prototype coverage across all workflows, stakeholder alignment, and measurable improvements in sales and product delivery velocity.
(how do we measure success?)
Design System & Components
Built the company’s primary Design System from the ground up — establishing a unified visual and interaction language that now powers both the client-facing platform and internal tooling. The system was fully implemented into the engineering workflow, translated into root CSS tokens, and adopted as the single source of truth for design and development.
To support scalability and documentation, I also built a Design System CMS, enabling designers and developers to manage components, tokens, and usage guidelines directly through a centralized interface. This CMS helped ensure version control, consistency across releases, and easier onboarding for new contributors.
Sales Demo
To support Midstream’s go-to-market efforts, I designed and built fully functioning end-to-end sales demos in Figma, replicating real product experiences with high fidelity and realistic data flows.
These prototypes weren’t just static mockups — they simulated the complete user journey, allowing sales and leadership teams to walk potential clients through authentic, click-through experiences that showcased product depth, interaction logic, and visual polish without relying on engineering resources.
Each demo was designed to reflect real-world healthcare procurement workflows, giving prospective health systems a clear sense of how Midstream’s AI-powered tools would integrate into their existing processes. The demos included:
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Interactive dashboards with live-like states for sourcing insights and RFP tracking
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Workflow simulations showing contract approvals and rebate operations
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Embedded UI patterns to demonstrate how AI recommendations would surface in daily use
By leveraging Figma’s advanced prototyping capabilities, I was able to deliver sales-ready artifacts that looked and behaved like a functioning product — accelerating stakeholder buy-in, shortening sales cycles, and creating alignment between product, design, and business development teams.
Rebrand Proposals
As Midstream began scaling its product and expanding conversations with major health systems, it became clear that our visual identity and narrative needed to evolve. The original branding had served its purpose during the early prototype phase, but it no longer reflected the maturity, credibility, or enterprise readiness of the product we were now offering.
To address this, I led two distinct rebrand proposals, each exploring a different direction for how Midstream could position itself visually and strategically.
